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The French Connection

Written by Helen Hackwell on Tuesday, 10 January 2012.

I was 14 years old when French Connection began branding their clothes ‘fcuk’. An age I spent battling my inner desire to rebel with my otherwise straight-laced temperament. As such, a t-shirt featuring the phrase ‘too busy to fcuk’ was the perfect choice for my conservative rebellion.

14 years on and the relationship with French Connection that began in my early teens is still going strong. Gone is the controversial slogan that originally enticed me to the brand, instead remains a fashion-forward clothing range with a quirky spin on design. Their SS12 collection is no exception, blending unique design with a true sense of style.

Recent purchases from the fashion mecca that is French Connection have consisted of mostly party pieces; a maxi dress for my Dad’s 60th birthday party, a ruffled navy dress for my cousin’s wedding and a sequinned top for last month’s Christmas festivities.

This season’s collection will undoubtedly be called upon again to help me out with impending merriments and the forthcoming London Fashion Week. And to that end I have selected and edited my favourite pieces from their new collection (including one sale steal) below:

French Connection - Lost and Found Matt Satin DressFrench Connection - Imperial Lux Trench CoatFrench Connection - Sarah Silk Classic ShirtFrench Connection - Winter Moire Taffeta Strapless DressFrench Connection - Lost and Found Crepe-Satin Maxi Dress

1. Lost and Found matt satin dress is an understated contemporary piece. Slip it on with a statement bangle and a chic chignon for timeless elegance.

2. French Connection’s imperial lux trench coat is perfect for that changeable spring weather! Layer over a wrap dress and team with a pair of neat court shoes for a ladylike look that will see you through the season in style.

3. Sarah silk classic shirt is a sleek way to inject a pop of colour into your work wardrobe. Wear this spring-fresh piece with chinos and stacked sandals for a polished look.

4. Winter moire taffeta strapless dress is a quirky take on a classic style. An eye-catching party dress, pair with metallic accessories for extra sparkle.

5. Lost and Found crepe-satin maxi dress is a sophisticated evening piece, ideal for that black-tie event. Pile your hair high and slip on some chandelier earrings to invoke old-school Hollywood glamour.

It’s true to say that even after 14 years my French connection is still very much present.


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