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An Avenue Apart

Written by Helen Hackwell on Wednesday, 27 February 2013.

Avenue32 Wishlist Antonio Marras - Beige Pinstripe Jacquard Trousers Marios Schwab - Ivory Trench Coat Mother of Pearl - Yellow Iris Print Cashmere Jumper Ginny Litscher - Yellow Silk Honey Bee Scarf 3.1 Phillip Lim - Pashli Satchel Calvin Klein Collection - Nude Graphic Verushka Heels Husam el Odeh - Gold Frozen Rose Ring Maria Francesca Pepe - Studded Lapis Heart Cuff Maria Francesca Pepe - Gold Plated Open Cross Pendant

For the most part items on my ‘wishlist’ are normally confined to the shopping section of my site, but in the case of Avenue32 I felt the need to make an exception. Avenue32 is a fairly recent discovery for me (behind the trend as always!), but one I’m especially glad I made. While I’m a huge fan of the infinitely-stocked online retail giants, I delight in browsing smaller online boutiques that add a pinch of personality to their collection edits. Avenue32 encompasses this smaller store individuality perfectly; alongside mainstream brands such as 3.1 Phillip Lim (check out the 3.1 Phillip Lim Pashli bags!), they stock an eclectic mix of up-and-coming designers such as Ginny Litscher and Mother of Pearl.

One of my favourite features of the site is the organising of items in the ‘What’s New’ section by colour. There’s just something so aesthetically pleasing about this, most likely enhanced by my perpetual wish to organise my own wardrobe with such proficiency!

Listing all my favourites would have resulted in an essay-like post, so I limited myself to choosing only a few. Influenced (inadvertently) by the bright collection of yellow products that appear first on the ‘What’s New’ section led me to choose quite a few sunshine themed pieces. The yellow on the Ginny Litscher scarf and Antonio Marras trousers appears to glow with the promise of Spring/Summer on the horizon. While the Maria Francesca Pepe cuff and necklace are the perfect accessories to give your new season style a sophisticated edge. And a warm-mustard 3.1 Phillip Lim Pashli… need I say any more?!

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